The LaRussell Interview | 5 Years Later

LaRussell is BACK in the 99.7 NOW studios! The first artist to ever interview in this new building back in 2021 and this conversation is a FULL CIRCLE moment. Big Reid sits down with LaRussell to talk: • Bringing E-40 home to Vallejo for the first time • Getting embraced by Busta Rhymes • Working with legends like Montell Jordan • How Good Compenny changed the way the Bay Area does content • Why “greatness doesn’t expire” • Burnout, balance, pickleball & family • Dropping 40 albums and still being fully independent • Being the face of the Bay for events like NBA All-Star & the upcoming Super Bowl • His vision for the future, from the backyard to Nike-level legacy Tap in, share it with someone building something from the ground up, and run it back a few times — there are GEMS everywhere. 📌 Listen to The World’s Biggest Night Show Nightly 7PM–Midnight on 99.7 NOW 📌 Follow Big Reid everywhere: @TheBigReidShow 📌 Follow LaRussell: @LaRussell If you rock with the Bay, this interview is for you. 🌉🔥