Big Rich on 24kGoldn, Project Level & Why The Bay Doesn’t Celebrate Its Stars

Bay Area legend Big Rich joins Big Reid for a powerful conversation about music, community, and giving back. Big Rich opens up about launching Project Level, helping develop artists like 24kGoldn and Lil Kayla, why he believes the Bay Area doesn’t always celebrate its biggest success stories, and what needs to change for the next generation. He also reveals he’s back in the studio working on a new Fully Loaded album and talks about his upcoming stage play. Subscribe for more conversations with artists, creators, athletes, and culture shifters from around the Bay and beyond. #BigRich #BigReid #BayArea #ProjectLevel #24kGoldn #LilKayla #Kehlani #PLO #BayAreaMusic #HipHop