Минимализм умирает? Дизайн уходит в эклектику и эмоции

A fresh case study from Anton Prokopyev and Ivan Vasin. Koto, HowHow, DixonBaxi, Saffron, Base—we're seeing how big design is moving away from sterile tech minimalism toward eclecticism, illustrations, and warm merch. Why it's important today not just to create beautifully, but also to be able to explain it. ⸻ ✦ Dear Designers Community on Telegram. Why, how to join, and how much it costs, read here 👉 https://deardesigners.club ⸻ 00:00 — So, what's up? 00:20 — Sentimental Bots and a Happy Techno Future 02:59 — Ice Cream at Night and an Eclectic Mix of Design Techniques 04:10 — Dating for Friends of Friends 08:08 — How to Do Cultural Design 10:14 — How DixonBaxi Explains Design Principles 12:33 — Saffron Strategies 15:11 — Beautiful Perfumes 16:16 — 250 Posters and Why Design Is Taking to the Streets ⸻ https://d1s1.com — our permanent source of news! ⸻ → Machinex by Koto — https://koto.com/projects/machinex → Snooz by HowHow — https://how.studio/branding/snooz → Cerca Dating App by Saint Urbain — https://www.sainturbain.com/work/cerc... → Wieniawski Society by TOFU — https://tofu.pl/work/wieniawski-society → ESPN by DixonBaxi — https://www.dixonbaxi.com/case-study/... → Mobily by Saffron — https://saffron-consultants.com/work/... → Abel by Base Design — https://www.basedesign.com/work/abel → Il Senso della Neve by Studio FM Milano — https://studiofmmilano.com/works/il-s... Circe font by Paratype — https://www.paratype.com/fonts/pt/circe ⸻ Anton Prokopyev is the founder and art director of the design studio Partdirector (https://partdirector.ch) and a resident of the "Dear Designers" club. Ivan Vasin is the creator of the "Dear Designers" club and a partner and creative director at the brand bureau Shuka (https://shuka.design). He has managed branding projects for Sber, Yandex, Avito, Lamoda, World Chess, Nike, and other Russian and international companies. He is a member of ADC'R, an expert at AKAR, and a jury member of ADC'R, Red Apple, G8, and Sreda. He has spoken at the Brand New Conference (New York) and is the curator of the "Identity and Brand Design" course at the British Higher School of Art and Design.