Люди из мяса и премиум из коровника. Метафоры в дизайне.

Seven case studies, lots of design terminology, cool and cringe-worthy metaphors, and, as always, honest assessments. ⸻ ✦ Telegram Community. What's it all about, how to join, and how much it costs? Read here 👉 https://deardesigners.club ⸻ 00:00 So, what's up? 00:20 Stack Overflow (Koto) — rebranding for the AI ​​era 04:54 Cowshed (OtherWay) — premium from a cowshed 06:32 Krib (Lava) — a house with a crack 08:41 Café Linha (Dutch) — just a line 10:24 Imperial College (Pentagram) — imperially expensive identity 13:12 Meat Ellis (Studio Blackburn) — nice to meat you 15:44 Papaton (Shuka) — Geese and P like a leaf ⸻ Links to case studies: ● Design Spotlight — https://d1s1.com — our news source! ● → Stack Overflow (Koto) — https://koto.com/projects/stack-overflow → Cowshed (OtherWay) — https://www.otherway.com/work/cowshed → Krib (Lava) — https://lava.nl/work/krib/ → Café Linha (Dutch) — https://dutch.scot/projects/cafelineax/ → Imperial College (Pentagram) — https://www.pentagram.com/work/imperial → Font Institute (Brown Fox) — https://brownfox.org/fonts/institut → Meat Ellis (Studio Blackburn) — https://studioblackburn.com/work/meat... → Papaton (Shuka) — https://shuka.design/work/papaton ⸻ Anton Prokopyev — founder and art director of the design studio Partdirector (https://partdirector.ch), resident of the "Dear Designers" club. Ivan Vasin is the founder of the "Dear Designers" club and partner and creative director of the brand bureau Shuka (https://shuka.design). He has managed branding projects for Sber, Yandex, Avito, Lamoda, World Chess, Nike, and other Russian and international companies. He is a member of ADC'R, an expert at AKAR, and a jury member of ADC'R, Red Apple, G8, and Sreda. He has spoken at the Brand New Conference (New York) and is the curator of the "Identity and Brand Design" course at the British Higher School of Art and Design.