백종원 왜 무너졌나? 신뢰 경제학의 역설 | 프렌차이즈 제국의 종말

The real reason Baek Jong-won collapsed was not the food. What structural factors were at play during those few days when 12 trillion won vanished from the hands of 670,000 people? At the very moment the trust assets he had built up over 10 years were valued at 12 trillion won upon his KOSPI listing, the Baekcam incident became the fuse. An incident diametrically opposed to the scolding he displayed on Backstreet Restaurant erupted at Bon Ga, and 25 brands began to shake simultaneously under the name of a single person. From the fate of personality-type brand companies classified by management studies, to the conditions for a comeback seen in the case of Martha Stewart in the US during the 1990s. By the end of today's video, you will have the vision to see at a glance whether another myth emerges in the future—whether it is real or fake. #BaekJongWon #TheBornKorea #EconomicsOfCatastrophe #EconomicsOfTrust #FranchiseStartup #IPOInvestment #KOSPIListing #PersonalityTypeBrand #OwnerRisk #EconomicAnalysis