Клиентская база — ключевой актив ритейлера: Илья Бурмистров, что приносит продажи интернет-магазину

📌Free guide → https://clck.ru/3Tkq7J Learn how to build a convenient order flow in your online store Why isn't your online store growing, and what management mistakes are hindering scaling? In the new episode, we explore how Russian retail is changing in the era of lockdowns and restrictions. We also discuss why quick fixes and magic pills don't work without well-established processes. In the studio is Ilya Burmistrov, an expert in systemic business development in retail and e-commerce. Ilya has over 14 years of experience developing major market players and has worked with international brands such as IKEA, Unilever, and PepsiCo. He was also responsible for the construction of oil and gas infrastructure facilities for LUKOIL in the Caspian region and led e-commerce at Mercury, Aizel, and BNS. In this episode, he discusses how to make a business manageable today, why you need to develop your sales channel, and what metrics like conversion, repurchase, and customer lifetime value (LTV) really mean. "This is the Base" is a RetailCRM podcast about CRM marketing (promotion based on customer data) and AI technologies in sales. We discuss real-life cases, tools, and market trends. Timecodes: 00:00 — Start 00:57 — How Ilya Got into the World of E-Commerce 04:30 — E-Commerce Education 09:55 — Should I Launch a Store Myself or Outsource? 11:52 — About My First Experience with a Customer Relationship Management (CRM) System 18:50 — Is Email Still Alive? 23:30 — Customer Lifetime Value (LTV): What it is, Why it's Needed, How to Calculate It 30:25 — Why You Shouldn't Play with Analytics 40:27 — Loyalty Programs: An Undervalued Tool 48:55 — What Mistakes Ruin the Customer Experience 59:55 — What's in Store for Fashion Retail? 1:04:21 — How high-quality customer service increases the average order value 1:11:43 — Modern retail is convenience and speed 1:17:27 — What is a consumer mission and why should a retailer know it? 1:22:00 — Retail is a commitment 1:25:44 — Redemption rate is a metric you need to fight for 1:26:30 — How to correctly interpret business metrics Our website: https://retailcrm.short.gy/rcrm_yt Telegram channel: https://t.me/+fi03vineLj5hODli MAKS channel: https://retailcrm.short.gy/max_yt_des...