Every Jewelry Myth Ranked by How Much It ACTUALLY Costs You

In 1938, the American diamond market was collapsing. Engagement rings were falling out of fashion. Ten jewelry buying myths, ranked by the exact dollar amount each one extracts from the consumer. The math on the most expensive one traces back to a single advertising agency in Philadelphia. Data sourced from: Cynthia Spann v. J.C. Penney Corp. class action settlement, Edward Jay Epstein's "Have You Ever Tried to Sell a Diamond?" (The Atlantic, 1982), Genesis Diamonds litigation via National Jeweler, Rapaport Group/RapNet, Boston Consulting Group diamond industry reports, Vasco Assets 2026 Diamond Resale Guide Raw Carat calculates what the jewelry industry doesn't want you to know. New video every other day. #jewelry #gemstones #rawcarat #diamondmyths #engagementring #jewelrybuying #diamondprices