The Dealer Advertising Mistakes That Could Trigger Lawsuits and FTC Action: Are You Prepared?

🚨 The rules have changed—and dealerships that ignore them could find themselves facing regulators, attorneys, competitors, and unhappy customers. In this powerful Fixed Ops Roundtable discussion, Tom Kline of Better Vantage Point is joined by automotive attorney Michael Semanie of Semanie Law to break down the real-world impact of evolving FTC regulations, dealership advertising requirements, consumer complaints, compliance expectations, and litigation risks. This conversation goes beyond compliance checklists and explores the business reality dealers are facing today: increased regulatory scrutiny, heightened consumer awareness, more aggressive plaintiff attorneys, and the possibility of competitor lawsuits over advertising practices. If you're a dealer principal, general manager, fixed ops leader, compliance officer, or marketing manager, this episode provides practical guidance on how to protect your dealership while remaining competitive. Inside this episode: ✅ FTC advertising enforcement and what it means for dealers ✅ Why "clear and conspicuous" pricing matters more than ever ✅ The growing risk of consumer complaints and regulatory investigations ✅ How competitor lawsuits could become a major industry issue ✅ The importance of documented policies, training, and auditing ✅ Why customer satisfaction is now a critical risk management strategy ✅ Practical steps dealers can take today to reduce exposure The message is clear: compliance is no longer optional, and waiting for enforcement action is not a strategy. At Better Vantage Point, we help dealerships build practical governance, risk management, and compliance programs that protect profitability while strengthening customer trust. 📘 Learn more about Tom Kline's book, Tuck The Octopus: A Better Vantage Point for Dealership Risk and Compliance 🌐 Visit: https://bettervantagepoint.com 📞 Contact Better Vantage Point to learn how your dealership can create a proactive compliance and risk management roadmap. #FTCCompliance #DealershipCompliance #AutomotiveCompliance #DealerAdvertising #AutoDealer #DealershipManagement #RiskManagement #ConsumerProtection #DealerPrincipal #GeneralManager #FandI #AutomotiveIndustry #GovernanceRiskCompliance #ComplianceTraining #DealershipMarketing #BetterVantagePoint #TomKline #FixedOpsRoundtable #TuckTheOctopus #fractionalexecutive ***** THOMAS P. KLINE is a third generation “car guy” and former dealership owner with more than thirty years of experience. Kline is the Lead Consultant & Founder of Better Vantage Point, a specialty consulting firm focused on protecting and safeguarding dealers by employing targeted risk transference, regulatory compliance, and risk mitigation techniques. Additionally, Kline works with both tech and start-up companies and routinely provides expert witness testimony to defend dealerships against lawsuits. Kline’s writing and ideas have been featured in multiple prominent national publications, such as the Wall Street Journal and Automotive News. Kline works with both publicly-held and private dealerships, routinely speaks at national conferences and 20 Groups, and frequently presents webinars on current events. Tom has received various trade group endorsements and is a sought after podcast guest. For more information: Phone Number: 757-434-7656 Email Address: [email protected] Website: https://bettervantagepoint.com Website: https://tucktheoctopus.com Website: https://alwaysdobetter.com/howwehelp YouTube Channel: https://www.youtube.com/channel/UC-yt... LinkedIn Profile:   / tompkline   Facebook Profile:   / tom.kline.754   TikTok: https://www.tiktok.com/@better_vantag... To Buy The Book: Sold on Amazon or wherever books are sold The information contained in this video is for educational and entertainment purposes only. Some of the contents have been derived from various sources. While the author has endeavored to present accurate, up to date, and reliable information, the author does not give any warranties on the contents of this video. Viewers acknowledge that the author is not providing legal advice of any kind.