The Anti-Profit Strategy That Will Actually Grow Your Business | Howard Schultz

✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/th... ✎ In this inspiring talk, Howard Schultz, former CEO of Starbucks, shares the key principles behind building a brand that lasts in today’s fast-changing world. He emphasizes that the number one asset any company can have is trust—trust with employees, customers, and shareholders. Schultz reflects on how the rise of Amazon, e-commerce, and mobile shopping has changed the retail game, and why physical stores now need to offer a truly meaningful experience. It’s no longer about just selling coffee—it’s about creating emotional connections, both in-store and online. Howard explains how Starbucks embraced technology not to become a tech company, but to stay relevant to a new generation of customers. From developing a powerful mobile app to enhancing customer engagement outside the café, Starbucks focused on digital innovation to support its core mission. He also shares how the brand continually revisits its purpose, asking if new ideas align with what Starbucks stands for and if they make both customers and employees proud. Schultz talks about bold initiatives like offering free college tuition to employees and how doing the right thing can unexpectedly fuel business success. The message is clear: a company’s values matter more than ever. Consumers today care about more than price—they want to support brands whose beliefs align with their own. Schultz talks about the importance of reinvention, being okay with failure, and always moving forward with purpose. This video is a deep dive into how companies like Starbucks maintain global relevance while staying grounded in their mission to use their scale for good. ★★★ JOIN ME LIVE ★★★ • I go live every week. Join me & ask your questions: http://evancarmichael.live/ • or You can ask your question in our Discord: http://evancarmichael.biz ★ BOOKS ★ • Momentum: https://amzn.to/3kJZIAv • Build to Serve: https://amzn.to/3XZiCSg • Your One Word: https://amzn.to/3R9qVII • The Top 10 Rules for Success: https://amzn.to/3JcNZVe • 254 Confidence: https://amzn.to/3jdh9c2 ★ RECOMMENDED VIDEOS FOR YOU ★ If you liked this video, you'll love these ones: • Maya Angelou's Top 10 Rules for Success -    • Maya Angelou's Top 10 Rules for Success   • STOP Defaulting to Solo Entrepreneurship! How To Build Your Pack and Succeed Together -    • Discover the Power of Pack Mentality | Suc...   • Evan Carmichael’s Top 10 Rules for Success -    • How to Turn Challenges into Opportunities ...   ✔ SOURCES ✔    • Howard Schultz And Rajiv Chandrasekaran On...   ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_c... ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • My Live Calendar: http://evancarmichael.live/ • Instagram:   / evancarmichael   • Tiktok:   / evancarmichael   • Discord: http://evancarmichael.biz • Twitter:   / evancarmichael   • Linkedin:   / evancarmichael   • Facebook:   / evancarmichaelcom   • Website: http://www.evancarmichael.com ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Much love, Evan #Believe