How to run a social media audit: A 7-STEP TUTORIAL (and free template!)

Let's walk through how to do a social media audit so you can see what’s happening across all your platforms and how each one fits into your marketing goals. And if you use a simple template—or the right tool like Hooooootsuite—it’s not a labor-intensive or complicated process. A social media audit identifies what you’re good at, what needs improvement, when your hair is weird, and suggests some next steps to make things better. In ourrr opinion, it's DEFFO MANDATORY, but we're not your boss. We're just here to show you how to run an audit as quickly and effectively as possible. FIRST: Grab your free social media audit template right here: https://ow.ly/Kr9J50PvmNA NEXT: Grab your free Hootsuite Pro trial: https://ow.ly/TWIN50PvmQw ____________________ 📚Ok let's go! 📚 0:00 introduction 0:47 What is a social media audit, you say? 1:14 Step 1: List your social media accounts 2:08 Step 2: Check your branding 3:04 Step 3: Identify your top content 4:08 Step 4: Evaluate each platform’s performance 7:40 Step 5: Research your audience 8:35 Step 6: Update your social media marketing strategy 9:17 Step 7: Take action! ____________________ Read the step-by-step instructions for running a social media audit over on the Hootsuite blog: https://ow.ly/Ow2u50PvmYu 🔬 Check out all our expert secrets, tips, and tricks on our blog: https://ow.ly/LCZp50PvmW5 🤳 Stay connected with us! TikTok:   / hootsuite   Facebook:   / hootsuite   Instagram:   / hootsuite   Twitter:   / hootsuite   Hootsuite Labs is powered by Hootsuite's own social media marketing team. Subscribe to get social media tricks, tactics, and tools tested by the experts. We experiment and share our results to help you succeed on social media. Because we love u. #socialmediamarketing #socialmediamanager #socialmediastrategy