17 Social Media Metrics to Track (& Free Reporting Template)

Measuring the right social media metrics is crucial for success and your social channels. But with dozens of metrics to choose from, how do you know what social media metrics matter? In this video, you’ll learn about some of the most important social media metrics to track and how to choose the best ones based on your goals. And to make tracking your metrics easy, download our social media reporting template—find it 👆in the video and 👇 linked below. If you find this video helpful, subscribe to our channel for more social media marketing tips. _______________________________________________________________ ✨ Resources in this video (and beyond): ✦ The most important social media metrics to track: https://bit.ly/3cGhbGb ✦ The social media metrics map: https://bit.ly/3cLexiv ✦ Google Analytics UTM builder: https://bit.ly/3KHmKRg ✦ Free toolkit: Creating a social media report to share with your boss: https://bit.ly/3CXJ3QT 🌱 Chapters in this video 0:00 Intro 0:49 What social media metrics matter? 1:12 Why metrics matter 2:06 How to choose your metrics 2:38 Engagement metrics 3:43 Awareness metrics 4:46 ROI metrics 5:59 Team performance metrics 7:51 Social media reporting template 8:03 Recap of metrics 💚See all of your metrics—including harder-to-determine ones, like response rate—in Sprout’s Analytics and Reporting Tools: https://bit.ly/3AD4VOA 🤔 Curious about Sprout? Try Sprout free for 30 days to make gathering your social media metrics easy: https://bit.ly/3wRp16C 👋 Follow us on social: Instagram:   / sproutsocial   Twitter:   / sproutsocial   TikTok:   / sproutsocial   Facebook:   / sproutsocialinc   LinkedIn:   / sprout-social-inc   Pinterest:   / sproutsocial   _______________________________________________________________ About Sprout: Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to supercharge your social media today: https://bit.ly/3wRp16C #SocialMediaMetrics #SocialMediaMetricsROI #SocialMediaMarketing #DigitalMarketing #SocialMediaTips