コメ価格値下がり ブランド米大量購入もイケる安さ！ 今後どうなる？【スーパーJチャンネル】(2026年7月10日)

The latest average rice price has fallen to the 3400 yen range for the first time in a year and a half. Popular brands are also available for around 2000 yen for 5 kg. How low will the price go? ■Koshihikari is cheap! Bulk buying is also possible At a supermarket in Saitama Prefecture, shoppers streamed in as soon as it opened at 9:30 AM. The rice section was filled with several brands of domestic rice priced under 3000 yen (excluding tax). We interviewed a woman in her 60s who lives with her husband… Living with her husband "(Q. Were there any cheap rice options?) Yes, there were. I wanted 'Akitakomachi'." On the 10th, the price of "Akitakomachi" was 3003 yen, or around 2000 yen (excluding tax). Living with her husband "(Q. 3003 yen including tax, what do you think?) I think it's cheap." "(Q. The price has been gradually settling down) It's 3000 yen, so it's over 3000 yen including tax." The latest rice price announced on the afternoon of the 10th was 3458 yen per 5 kg. This is a decrease of 96 yen from the previous week, falling below 3500 yen for the first time in about a year and a half. A man in his 70s living with his family of five purchased three bags of Koshihikari rice from Ibaraki Prefecture. A family of five "(Q. What do you think of the price?) It's gotten cheaper. It's much cheaper than last year. It's become easier to buy." Ibaraki-grown Koshihikari rice, which has become "easier to buy," was over 3000 yen including tax when we interviewed him in May. That price fell below 3000 yen last month. And on the 10th of this month, it was even cheaper, over 100 yen cheaper at 2787 yen. Yaohiro Higashi Store Manager, Masahito Fujii: "(Q. Is it possible to get it for under 3000 yen including tax?) It's even gotten below 2800 yen, so I think it's quite a bargain. (The wholesaler) asked if we could have a special sale, saying they would lower the price if we bought in bulk, so we've been working hard to buy in bulk and keep the price low." With rice appearing in supermarkets for around 2000 yen for 5kg, what will happen to rice prices in the future? Naoya Matsudaira, Assistant Professor at the Faculty of Agriculture, Utsunomiya University, who is knowledgeable about rice distribution, said: "Once the new rice harvest arrives, the old rice becomes unsaleable, so wholesalers want to sell it all even if it means incurring a loss. This is the reason behind the current price decline. Rice is now available in stores for around 2,000 yen for 5 kg. The average retail price for rice overall is approximately 3,500 yen for 5 kg. This is expected to gradually decrease towards summer, and the downward trend is likely to continue." He added that the price decline is expected to continue until the end of next month, when the new rice season begins. [TV Asahi NEWS] https://news.tv-asahi.co.jp