From Samsung to startups: The many faces of product marketing

What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver. Drawing on her time at Samsung and in the startup world, Amruta explores how the rules of the game shift depending on where you work: structured process versus scrappy agility, big-brand playbooks versus getting in the room early. She also draws a sharp distinction between a product launch and a product marketing launch, and explains why confusing the two can cost you. 👋 About us: Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive. This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills. --- 💙 Don’t hesitate to keep in touch or see what we’re up to: ↳ Product Marketing Alliance: https://pmmalliance.co/pma ↳ LinkedIn: https://pmmalliance.co/pma-LI ↳Twitter: https://pmmalliance.co/pma-twitter ↳Facebook: https://pmmalliance.co/pma-facebook ↳Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group ❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network!