Internal conflicts KILLED our product launch. Here's what we changed

What separates a product launch that flops from one that flies? TRUST. Priya Doty, VP of Solutions Marketing at BMC Software, breaks down why trust isn't just a soft skill — it's a growth strategy. With her rare background spanning CMO roles, advertising, and enterprise software, Priya shares how her team achieved explosive growth in a market growing at just 4.5%. In this episode, you'll learn: ✅ How to define trust in a way that actually drives decisions ✅ A real product launch that failed — and exactly why ✅ How AI integration + team collaboration turned the next one into a win ✅ A practical framework for building trust: situational awareness, deep knowledge, smart decision-making & feedback loops Whether you're a product marketer, a CMO, or a team leader — this is the blueprint for earning trust that scales. 👋 About us: Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive. This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills. 🌎 Why not join us at an in-person event? Check out all upcoming agendas here: https://world.productmarketingallianc... 🔑 Want access to more recordings like this one? You can become a member and access hours of exclusive footage, templates, and more. Check out some of our membership options here: https://www.productmarketingalliance.... --- 💙 Don’t hesitate to keep in touch or see what we’re up to: ↳ Product Marketing Alliance: https://pmmalliance.co/pma ↳ LinkedIn: https://pmmalliance.co/pma-LI ↳Twitter: https://pmmalliance.co/pma-twitter ↳Facebook: https://pmmalliance.co/pma-facebook ↳Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group ❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network!