Maersk’s net-0 strategy | Morten Bo Christiansen, Bo Cerup-Simonsen x David Bach | Leaders Unplugged

What happens when one of the world’s largest shipping companies decides not to wait for regulation – but to lead by collaboration? In this episode of Leaders Unplugged, IMD President David Bach sits down with Morten Bo Christiansen, Senior Vice President and Head of Energy Transition at Maersk, and Bo Cerup-Simonsen, CEO of the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping, to unpack one of the most ambitious transformations in business: the race to net-zero-emission shipping. From ordering vessels with dual-fuel methanol engines to securing long-term bio- and e-methanol offtake agreements, both leaders share how they’re building a collaborative approach that includes the entire shipping ecosystem, tackling regulatory battles, and dealing with the fact that only about 2% of Maersk's customers currently pay the green premium. “The only way to avoid the complexity that we have today, would be to do nothing“, Morten Bo Christiansen says, “and that’s not really an option.” +++ ⏱️ Timestamps (03:00) Shipping’s climate problem — and why Maersk is acting (07:30) The purpose of the Mærsk Mc-Kinney Møller Center (12:20) Collaborating with competitors (18:10) Why there’s no one-fuel-fits-all (23:45) Building the methanol supply chain from scratch (27:30) The harsh economics of decarbonisation (31:20) Why global regulation is critical (36:50) Could this model work in other industries? (39:41) What leaders must do when the headlines fade Connect with IMD: Discover more about IMD: https://www.imd.org/ Explore I by IMD: https://www.imd.org/ibyimd/ Follow IMD on Instagram:   / imdbusinessschool   Follow IMD on LinkedIn:   / imd-business-school   Follow IMD on Facebook:   / imdbschool   Follow IMD on BlueSky: https://bsky.app/profile/imdbusinesss... #IMDImpact