Scaling Win-Loss to the Mid-Market with AI Interviews

Tara Weitzer, VP of Product Marketing at Momentive Software, explains how they expanded their win-loss program beyond enterprise deals to cover high-volume, transactional SMB products. By utilizing Clozd’s "Flex" interviews, Momentive was able to capture rich, qualitative insights from smaller deals where a full live interview wasn't cost-effective. Key Takeaways: --Flex Interviews: How to use asynchronous video/audio interviews to get high-quality feedback for transactional or SMB pipelines. --Unexpected Depth: Why flex interviews often yield paragraph-long answers and deep insights compared to standard surveys. --Holistic ROI: Measuring program success not just by win rate, but by the value of roadmap validation and competitive intelligence. --Multi-Channel Approach: The benefits of combining live interviews, flex interviews, and surveys for total market coverage. Perfect for: Marketing leaders at high-volume SaaS companies who need a cost-effective way to gather qualitative feedback from SMB customers. Clozd is the leader in buyer feedback and win-loss analysis, enabling organizations to convert customer insights into measurable revenue impact—reducing churn, improving customer satisfaction, strengthening sales execution, and accelerating product adoption. Learn how to turn customer feedback into actionable insights today 👉 Learn more about Clozd: https://clozd.com/