Professor de Administração reage ao pitch da Insider no Shark Tank

A simple t-shirt, a couple in love, and a R$90,000 pitch in front of the sharks. But behind the story of Insider Store and that tense negotiation lies a more interesting question: what makes a small, super-niche brand become a multi-million dollar powerhouse using social media? In this episode of "Can This Be, Professor?", Business Administration professor Natália Martinêz reacts to Insider's pitch on Shark Tank Brazil and analyzes the strategy that transformed a single product into a case study of growth and extra income. The conversation touches on product focus, competitive advantage, digital marketing, influencers, market share, UX, use of data and metrics, pricing, trademark patenting, and the art of negotiating with investors. There's also an important reflection: a brand can go viral with influencers, but a real company doesn't live on hype alone. Behind the digital aspect lies audience research, data, metrics, and a well-structured strategy. A rather inconvenient requirement for those who think that simply posting on Instagram and waiting for sales to fall from the sky is enough. 🎯 Want to learn how to manage businesses, make strategic decisions, and grow brands? Check out the Business Administration course at Anhanguera: https://www.anhanguera.com/curso/admi... 🎯 Want to discover the ideal field for you? Take our free Vocational Test and answer in just a few minutes: https://lps.anhanguera.com/quiz-qual-... 📚 ABOUT THE SERIES "Can This Be, Professor?" is an Anhanguera series where professors connect everyday themes, films, series, videos, and viral topics with their field of study, showing how academic knowledge appears in situations we see every day. CHAPTERS 00:00 Opening: How social media drives sales 00:53 The pitch begins: Insider wants R$ 90,000 for 10% 01:46 The product and the secret of the details 02:29 The problem of sweat and anti-odor technology 03:21 Demonstration: the invisible undershirt 04:43 Bamboo viscose: Brazilian and sustainable fabric 05:48 Patent at INPI: protect your brand 06:16 Cost vs. price: and the R$ 5 competition 07:40 Influencers and market share: the digital move 08:51 The sharks' proposals begin 12:09 UX and data: why digital works in your favor 14:40 The final negotiation and Cris's choice 🔔 Subscribe to the channel and activate the bell to follow the next episodes. #IsThisAllowedProfessor #Administration #Entrepreneurship #BusinessManagement #Insider #SharkTankBrazil #BusinessPlan #Negotiation #Ecommerce #Anhanguera