8 Minutos | Publicidade

Thinking about studying Advertising and Public Relations? In this video, I'll show you everything: what you'll learn, the areas you can work in, how much you can earn in and outside of agencies, and why this profession is reinventing itself with generative AI, the creator economy, and digital marketing. 🎯 Free Vocational Test from Anhanguera: https://lps.anhanguera.com/quiz-qual-... 🎓 Advertising and Public Relations Course from Anhanguera: https://www.anhanguera.com/curso/publ... 🔔 Subscribe to the channel and activate the bell to follow the 8 Minutes series. #AdvertisingAndPublicity #Advertising #Publicity #HigherEducation #Anhanguera #8Minutes ⏱️ Timestamps (chapters) 00:00 Introduction: advertising has changed (a lot) 00:35 What is the Advertising and Public Relations course? 00:49 Subjects: from planning to digital 01:09 Where does an advertising professional work: inside the agency 01:37 Digital, performance and big techs 02:01 Production, Creator Economy and the cultural sector 02:19 Entrepreneurship: own agencies and micro-agencies 02:33 How much does an advertising professional earn? 03:01 Management positions, multinationals and the freelance market 03:18 The variable that most accelerates salary: specialization 03:31 Tip: Anhanguera's free vocational test 03:41 Is it worth studying Advertising in 2026? 03:49 Movement 1: Creator Economy 04:06 Movement 2: Data-driven advertising 04:24 Movement 3: Generative AI in creation 04:55 Why study Advertising at Anhanguera? 05:38 This course is for you if… 05:54 Conclusion and next steps