Ingvar Kamprad, Founder of IKEA - The DNA of Economy Class

“It is easy to design a desk which costs $1,000, only the very best can design a good desk which costs $50”, quoted Ingvar Kamprad. This has perfectly summed up the DNA of IKEA and its founder, who believes in selling good furniture at low prices. Find out how Ingvar started his first business at the age of 5, established the IKEA company when he was 17, and his business philosophy behind the biggest furniture brand in the world. Chapters: 0:00 Intro to Ingvar Kamprad 0:19 Ingvar started selling at the age of 5 0:52 Ingvar set up IKEA in 1943 1:03 IKEA only started selling furniture in 1948 2:04 Ingvar's philosophy on cost efficiency 2:28 The inspirations behind flat-pack 2:44 The first IKEA restaurant opened in 1960 3:40 Ingvar is known for his frugal lifestyle 4:40 Ingvar handed over to his three sons #yellowbees #biography #successstory Footage credit: • Ikea • Porsche • Pexels.com • Videezy.com • Videvo.net