Why is IKEA so cheap?

Support OCC and get 20+ bonus, ad-free videos by signing up for Nebula: https://go.nebula.tv/occ/ In this Our Changing Climate environmental video essay, I look at why IKEA is so cheap as well as try to understand the environmental consequences of IKEA furniture's cheap cost. Specifically, I look at how IKEA's supply chain management, assemble-it-yourself, and questionable tax avoidance give rise to IKEA's cheap cost. In addition, I also evaluate IKEA as a sustainable company. I try to understand whether IKEA's sustainability goals are all talk or whether they are actually interested in creating an environmentally conscious furniture company. Help me make more videos like this via Patreon: http://bit.ly/2iz4lIV Twitter:   / ourclimatenow   Facebook:   / occvideos   Instagram:   / occ.climate   If you want to read instead of watch, check out my article: https://ethical.net/our-changing-clim... I use Artlist.io for all my music. You can get 2 months free of Artlist.io with this link: https://artlist.io/Charlie-278823 _______________________ Resources: 1. IKEA Sustainability report FY18 (IKEA): https://www.ikea.com/ms/en_US/pdf/sus... 2. People and Planet Positive (IKEA): https://www.ikea.com/ms/en_US/pdf/peo... 3. IKEA Ltd Ethical Consumer Score (Ethical Consumer): https://www.ethicalconsumer.org/compa... 4. How IKEA gets you to impulsively buy more (Vox via YouTube):    • How IKEA gets you to impulsively buy more   5. Can Ikea turn its blonde world green? (Fortune): https://fortune.com/2015/03/10/can-ik... 6. IKEA powering itself with green energy in the Nordic countries (CPH Post Online): http://cphpost.dk/news/business/ikea-... 7. Ikea Has Been Accused of Avoiding 1 Billion Euros in Taxes (Fortune): https://fortune.com/2016/02/12/ikea-t... 8. House Perfect: Is the IKEA ethos comfy or creepy? (The New Yorker): https://www.newyorker.com/magazine/20... 9. IKEA is in trouble for cutting down 600-year-old trees (Grist): https://grist.org/living/ikea-is-in-t... 10. How Sustainable Is IKEA, Really? (Eco Warrior Princess): https://ecowarriorprincess.net/2018/0...