He Did $21M Using AI Most Agents Have Never Touched - EP 23

A 69-year-old agent did $21M by April using AI most agents have never touched. Here's exactly how. Most real estate agents are using AI completely wrong. They're stuck in ChatGPT, dabbling in Claude, and thinking they're "current." On this episode of Take It and Run, Kristi Jencks and Kelcie Dowd sit down with Mike Renick — former General Motors global information officer turned top-producing Florida agent — who went ALL IN on Perplexity Computer and is now generating 10 pieces of content a day, automating his entire CRM follow-up, and closing more deals while spending LESS time at the keyboard. If you want to know what AI for real estate actually looks like in 2026 — not the hype, the real workflows — this is the one to watch. In this episode you'll learn: Why Perplexity Computer (an "orchestrator" running 19 LLMs) is different from ChatGPT and Claude The "automate AND do better" rule that changes how you use every AI tool How Mike runs AI-powered lead follow-up through Follow Up Boss — drafts written, history pulled, nothing sent without his approval The CRM hygiene system that cleaned 135,000 contacts and built his smart lists for him Why top agents convert less than 2% of internet leads (and the soft-touch fix) Is blogging dead? The truth about AI blogs, Google rankings, and lead gen that actually closes The football-field analogy that explains exactly how far AI can take your business Rapid-fire: his biggest AI mistake, advice for total beginners, and the coolest thing he's ever built ⚡ Take It and Run moment: Don't wait until you know everything. Pick an AI, be honest that you're new, and let it teach you. Start today. CHAPTERS 0:00 Intro — meet Mike Renick 1:10 Segment 1: Why Perplexity Computer over ChatGPT & Claude 4:30 "Automate and do better" — the core rule 6:45 What Perplexity Computer actually costs 9:00 Segment 2: AI lead follow-up inside Follow Up Boss 14:20 CRM hygiene — cleaning 135K contacts with AI 17:30 The under-2% truth about internet leads 21:00 Segment 3: Is blogging still worth it in the AI era? 27:30 Producing 10 pieces of content a day across 9 channels 30:00 The numbers: $15M last year, $21M by April 33:00 How to stay current without it becoming a full-time job 36:00 Rapid fire round 44:00 Where to find Mike + the Take It and Run challenge CONNECT WITH MIKE RENICK Team Renick — Longboat Key / Sarasota, FL Email: [email protected] Mike invites calls, questions, and referrals — connect with him directly. 941.400.8735 ABOUT TAKE IT AND RUN Hosted by Tom Ferry coach Kristi Jencks and Kelcie Dowd, Take It and Run gives real estate agents one practical thing to implement every single week. No fluff, no theory — just take it and run. 👉 Subscribe so you never miss an episode. 💬 Drop a comment: what's the first thing you're going to automate? 📧 Get our weekly email: https://kristijencks.myflodesk.com/su...