Why Advisors Struggle with Video (and How to Fix It) with Laura Garfield (Ep. 14)

Creating content can feel overwhelming, especially when time and skills don’t seem to align. What actually works when it comes to video, and how can professionals stay relevant without burning out? In this episode, Andrew Evans interviews Laura Garfield, Co-Founder of Idea Decanter, about why many advisors struggle with video content and how to approach it more effectively. They explore the pitfalls of doing everything yourself, the rise of AI-generated content, and the importance of authenticity. Laura shares insights from her State of Advisor Video Report, including how top advisors build simple, repeatable systems. The conversation also highlights trends like short-form attention grabbers and long-form depth for niche audiences. Laura discusses: • Why many advisors waste hours editing video instead of focusing on client-facing work that drives value • How AI-generated content can appear convincing while delivering inaccurate or misleading information • The importance of building a simple, repeatable content system that saves time each month • Why specific, niche-focused content performs better in a crowded digital environment • The balance between short-form videos for attention and long-form content for deeper engagement • And more! Connect with Rossby Financial: • (321) 209-0111 • Website: Rossby Financial https://www.rossbyfinancial.com/ • Website: R Office https://www.roffice.team/ • LinkedIn: Rossby Financial   / rossby   • Instagram: @rossby_wealth   / rossby_wealth   Connect with Andrew Evans: • LinkedIn: Andrew Evans   / andrewjevans   • Email: [email protected] Connect with Laura Garfield: • LinkedIn: Laura Garfield   / lauragarfield   • Website: Idea Decanter https://ideadecanter.com/ • [email protected] [email protected] • The Real #Finfluencers Podcast https://ideadecanter.com/the-real-fin... About our Guest: Laura Garfield spent her teenage years idolizing Jane Pauley and Katie Couric. A thirst for learning and a love of writing had her hooked on broadcast journalism – where you didn’t have to know everything except how to ask the right questions. After graduation, Laura landed her first news gig at a tiny TV station in Hastings, Nebraska. Over the span of more than a decade, she worked her way up through stations in Omaha and New Orleans to a position at CBS News in New York and then CNN in Atlanta. Along the way, she has written a book, worked as a foreign correspondent, and has lately been drawn to the emerging possibilities of digital storytelling. Instead of a company relying on a big ad spend, with the Internet, you can be a broadcaster of your own brand. Laura believes that all you need to pull it off is a talented content marketing team (like Idea Decanter!) to help you craft your message.