How MSPs Can Prepare for AI, Growth, and Exit Planning

Nancy Henriquez returns to Channel Insider: Partner POV for a wide-ranging conversation on what MSP owners should know as the channel continues to evolve. Drawing on her experience as a former MSP owner, consultant, author, and Head of Community at MSP Unplugged, Henriquez discusses how MSPs can think about AI adoption, customer strategy, vendor relationships, burnout, exit planning, and the human side of running a channel business. Timestamps: 00:00 Introduction 01:06 Meet Nancy Henriquez 02:49 What past channel transitions can teach MSPs 05:01 How MSP owners should lead through AI change 07:43 Helping customers move beyond “we want AI” 10:18 MSP exit planning and private equity pressure 13:41 Burnout and the personal side of business ownership 16:36 Why Henriquez continues to focus on the channel 19:32 Where MSPs have room to grow next 22:25 Evaluating new vendors and channel entrants 28:12 AI agents, trust, and the human role in MSP work 31:17 Advice for new MSP founders 33:27 What to do at a business crossroads 35:09 What’s next for Nancy Henriquez 37:12 Closing