(Ep. 1) PERFORMATIVES - EXPLAINED IN 10 MINUTES | "How to do things with words" (J.L. Austin, 1962)

In this video series, Mike covers what the heck a "performative" is! Enjoy! SUPPORT CHANNEL VIA PATREON:   / sociallifeoflanguage   DOWNLOAD MIKE'S ARTICLES: https://www.maestromikemena.com SLL MISSION STATEMENT: 'The Social Life of Language' is an open-access educational YouTube channel designed to bring complex theoretical academic work on language into the realm of public discourse—covering research from linguistic anthropology, applied linguistics, and sociolinguistics—in a way that is “simple, but never simplified.” Each video guides viewers through an individual publication (peer-reviewed journal article or book chapter) in a linguistic register accessible to a general public in a style that is entertaining, quick-paced, and conversational. Each video is aimed at an undergraduate/graduate student audience and intentionally presents individual publications in isolation for easy insertion into any class syllabi about language, race, bilingualism, inequality and/or social theory. The Social Life of Language channel has already garnered (inter-)national recognition and is being used in higher education classrooms as well as digital and public forums. This YouTube channel remains committed to illustrating to students (and the general public) that we can better understand society and social inequality by analyzing how we think and talk about language—indeed, by understanding the “social life of language.” GOALS AND ETHICAL COMMITMENTS: 1) Create fast-paced, entertaining educational content by “rewording” complex theoretical work on language and society into everyday talk in a way that is “simple, but never simplified.” 2) Establish relevance and timeliness of language scholarship by connecting material to contemporary political economic events. 3) Establish channel as an innovative, conversational pedagogical resource for students and professors across various language-related sub-disciplines, including, but not limited to: linguistics, sociolinguistics, applied linguistics, linguistic anthropology, TESOL (Teachers of English to Speakers of Other Languages), and bi/multilingual education. 4) Increase the visibility of Scholars of Color in Language Studies (SCiLS) by dedicating at least half of created content to Scholars of Color—particularly, those scholars who are publishing ground-breaking theoretical scholarship, but remain less cited because of inequities that structure the academic field. GRANTS & AWARDS: 1) "Public Outreach and Community Service" Award (2019), Society for Linguistic Anthropology 2) "Provost's Digital Initiatives" Grant (2019), Graduate Center, NY.