LA MANGA by Advanta Edición Expoagro Episodio 4: 90s Mindset

In this episode of "La Manga" at Expoagro, we discuss how Argentine agriculture is undergoing a paradigm shift with Francisco Cinque (Commercial Director for the Americas – Advanta), Agustín Pearson (COO of Landtoken), and Santiago Del Carril (General Manager – Adblick Granos). In this episode of "La Manga" at Expoagro, we discuss how Argentine agriculture is experiencing a paradigm shift, moving from a financially driven model to one focused on productive efficiency. In this new model, making quick decisions, adjusting plans on the fly, and optimizing every resource becomes key. We discuss how technology no longer generates disruptive leaps but rather more refined improvements that demand greater precision, the cultural challenge of adapting to this new context, the emergence of innovative tools such as land tokenization to facilitate investment and financing, and the urgent need to professionalize marketing. This occurs within a scenario where the country has clear advantages but must change its mindset to compete in a more stable and demanding environment. Moderator: Marcos López Arriazu (Radio Host).