How a Black-Owned Fashion Brand Turned Vision Into Millions | Minding Our Own Black Business

In this episode of Minding Our Own Black Business, we head to Oakland, California, where independence isn’t a trend—it’s a tradition. We meet the visionary behind SIA Collective, a luxury sneaker and fashion brand that didn’t wait for permission, investors, or validation from the fashion gatekeepers. What began with custom sneakers, late nights, and raw hustle has evolved into a multimillion-dollar, direct-to-consumer brand—built without compromising culture or code-switching for clout. SIA Collective is proof that Black ownership doesn’t have to beg for shelf space or play by outdated fashion rules to win. This episode pulls back the curtain on the uncomfortable truths of building Black luxury: who gets overlooked, who gets copied, and why ownership still makes people uneasy when it’s done unapologetically. From community roots to global ambition, SIA Collective isn’t just redefining sneakers—it’s challenging who gets to sit at the table, who builds the table, and who profits from the culture. This isn’t just fashion. It’s resistance in premium materials. SUBSCRIBE to #BET! ►► http://bit.ly/1U0v9xG Stream Black Culture with BET+. Kick back and enjoy movies, TV series, exclusive originals and the best of Tyler Perry. Sign up for BET+ ►► https://www.bet.plus/?xrs=BET_organic... Connect with BET Web: http://www.BET.com TikTok:   / bet   Instagram:   / bet   Facebook:   / bet   Twitter:   / bet   Snapchat:   / 5rt6vrzw   BET+: https://www.bet.plus   / betplus     / betplus     / yourbetplus     / officialbetplus   Google+: http://www.bet.us/gplusBET