Inside the $10 Billion Brand Battle for Runners

The running industry is on fire — and the battle for your feet is heating up in New York City. In this video, we explore the new brand war in running — from global giants like Nike, Adidas, and On to creative challengers like Tracksmith and Bandit Running — to see who’s really shaping the future of running culture. I spent the day visiting the top NYC running brands, talking with founders, and diving into the products, storytelling, and retail experiences that are redefining what it means to be a running brand in 2025. 🏃‍♂️ Here’s what you’ll see in this video: • Inside Tracksmith NYC — storytelling, heritage, and “the Church of the Long Run” • On Running — Swiss-engineered performance meets minimalist lifestyle design • Adidas NYC — a global giant caught between soccer and running • Nike SoHo — back to its roots with marathon energy and innovation • Bandit Running — the culture-first challenger redefining community, creativity, and brand identity 💬 Featuring exclusive moments with Bandit founder Tim West, plus behind-the-scenes access to Bandit x Air’s documentary premiere — this is more than a brand tour. It’s a look at the multi-billion-dollar running industry, the cultural shifts behind it, and how independent brands are challenging giants like never before. If you’re into sports marketing, brand strategy, running culture, or storytelling in retail, this is your front-row seat to the future of the sport. 👇 Comment your favorite running brand below — who’s really winning the culture race? #RunningCulture #Nike #Adidas #OnRunning #Tracksmith #BanditRunning #SportsMarketing #RunningBrands #NYCRunning #JordanRogers #TheHiddenRunningWar #RunningIndustry #SportsBusiness Uses code CREATOR20 can get the whole plan for $20 for the entire year. https://air.inc/creator