The Adidas x Satisfy Collab is Absolutely Ridiculous (Here's Why)

Adidas and Satisfy didn't just launch a shoe. They leaked internal documents, flew runners to the Sonoran Desert, and threw a hardcore festival called The Circle Pit. This is what happened, and why it's changing running culture forever.The Adizero Adios Pro 4 x Satisfy collab is the most interesting thing to happen in running this year. Not because of the shoe specs. Because of how they sold it. Identity over performance. Culture over marketing. And a leaked brief that was never supposed to go public... or was it.. In this video I break down: — What actually happened at the Circle Pit event — What the leaked Adidas x Satisfy documents reveal — Why this launch is dividing the running community — What it means for the future of running brands