How Vegpreneur Gives Founders an Unfair Advantage

Plant-based may not be dominating headlines the way it did a few years ago—but according to Noah Hyams, the opportunity is far from over. In this episode of Pour Decisions, Dan Weisbach sits down with Noah Hyams, Founder of Vegpreneur, to discuss the current state of plant-based innovation, why many brands are struggling to connect with consumers, and how founders can build stronger businesses regardless of category trends. Noah shares how Vegpreneur has grown into a thriving community supporting founders across food, beverage, beauty, wellness, fashion, and technology, while offering practical advice for entrepreneurs looking to stand out in today's competitive market. Whether you're building a plant-based brand, launching a beverage company, raising capital, or simply looking for entrepreneurial inspiration, this conversation is packed with actionable insights. ⏱️ Timestamps 00:00 Introduction & Who Is Noah Hyams? 00:35 What Vegpreneur Actually Does 01:18 Building the Community & Going Full-Time 01:48 How Vegpreneur Helps Founders Scale 02:50 Trade Shows, Retail Access & Industry Partnerships 03:16 The Current State of Plant-Based Products 03:49 Why Brands Should Lead with Taste, Not Labels 05:15 How to Reach the Vegan Consumer 06:26 Inside the Vegpreneur Community 07:22 Mentorship, Investor Connections & Founder Support 08:32 Advice for Beverage Brands Entering the Plant-Based Space 09:23 What Plant-Based Consumers Really Want 10:16 Noah's Biggest Takeaway from Beverage Forum In this episode, you'll learn: • How Vegpreneur supports founders across food, beverage, wellness, beauty, fashion, and tech • Why many plant-based brands struggle with mainstream consumers • The importance of leading with taste and functionality instead of labels • How founder communities can accelerate growth • What investors, retailers, and consumers are looking for today • Why Noah believes plant-based innovation is far from over This episode is sponsored by Kerry, where science and nutrition meet great taste. Kerry partners with leading brands to solve real-world challenges across flavor, functionality, nutrition, cost optimization, and sustainability—helping food and beverage companies create products consumers love. Learn more at: https://www.kerry.com #PourDecisionsPodcast #NoahHyams #Vegpreneur #PlantBased #CPG #BeverageIndustry #FoodInnovation #StartupFounder #Entrepreneurship #ConsumerProducts