How Brandon Camacho Helped Build Celebrity Brands with Jay Shetty | Juni's Growth Story

What does it take to build successful beverage brands, earn retailer trust, and work alongside celebrity founders like Jay Shetty? In this episode of Pour Decisions, host Dan Weisbach sits down with Brandon Camacho, a seasoned CPG executive whose career spans Coca-Cola, Vita Coco, Chamberlain Coffee, Elmhurst, and now Juni. Brandon shares how an $80 debt to a friend led to his first role at Coca-Cola and ultimately launched a two-decade career in beverage. The conversation explores retailer relationships, celebrity-led brands, the importance of understanding the shelf, and how Juni leveraged Sprouts' Forager Program to drive growth. Brandon also shares why staying close to the market remains one of his greatest competitive advantages. Timestamps: 00:00 Introduction to Brandon Camacho 00:40 How an $80 debt led to Coca-Cola 02:00 Building a career in beverage and CPG 02:25 Working with Jay Shetty and Kim Perell at Juni 03:35 Why authenticity matters in celebrity-founded brands 04:20 The story behind Juni and "Just You and I" 05:05 Other brands Brandon has worked with 05:30 Lessons learned from starting at Coca-Cola 06:02 Why understanding the shelf still matters 06:45 The importance of retailer relationships 07:00 Juni's growth with Sprouts and Whole Foods 07:45 Building long-term relationships with retailers 08:25 What the Sprouts Forager Program is 09:20 Why Brandon loves the CPG industry 09:50 Looking ahead to the future of beverage Subscribe for more conversations with the founders, operators, retailers, and innovators shaping the future of food and beverage. #PourDecisionsPodcast #BrandonCamacho #Juni #JayShetty #CPG #BeverageIndustry #RetailStrategy #ConsumerProducts #Entrepreneurship #FoodAndBeverage