Desmarketize com João Branco | CESAR HIRAOKA CMO do MERCADO LIVRE Ep. #18

What Brazilian hasn't received a 📦 from Mercado Livre? In today's episode, João Branco welcomes César Hiraoka, Marketing Director of the largest e-commerce company in Latin America. What is the future of online sales? How can you use everything you discover about your customers to make them more satisfied? Is Mercado Livre a place to buy or to search? Why does such a digital brand invest heavily in experience, sponsorship of Big Brother, and even the rights to put its name on a football stadium? Let's unbox all these answers by pressing play on this incredible podcast! Want to learn even more? Then follow João Branco on social media and check out the Marketing to the Max immersion: http://www.marketingaomaximo.com.br Join João Branco and start de-marketing yourself today! 📔 Buy the Book: De-market Yourself: The New Marketing Doesn't Look Like Marketing 🌟 “The best marketing strategy is caring about your customer.” Discover João's new book and de-market yourself – this is the new marketing. ➡ Buy now: https://bit.ly/livrodesmarketizese ➡ Buy now the Maximum Marketing Immersion 5.0: https://www.startse.com/marketing-ao-... #podcast #marketing