Desmarketize com João Branco | Márcio Carvalho CMO da CLARO Ep. #22

Hello, pay attention because today's episode is very special. 📱 We'll explore the marketing and communication strategies of one of the pioneering brands in innovation and connection. Claro is telephony, TV, and connectivity, and now it's focusing all its energy on innovation in gaming, data analytics, and artificial intelligence. Márcio Carvalho, Claro's CMO, takes us on this immersive journey and answers questions like: How big is the responsibility of a marketing department responsible for 100 million customers? What's harder: bringing in a new customer or winning back someone who left? How do you have the courage to "kill" a brand that already had a presence and was a reference for millions of Brazilians, like NET? How do you differentiate yourself in a market where all your competitors talk about is gigabytes and price? Want to learn even more? So follow João Branco on social media and learn about the Maximum Marketing Immersion: http://www.marketingaomaximo.com.br Join João Branco and start demarketing yourself today! 📔Buy the book: Demarketize Yourself: The New Marketing Doesn't Feel Like Marketing 🌟 "The best marketing strategy is to care about your customer." Discover João's new book and demarketize yourself - that's the new marketing. ➡ Buy now: https://bit.ly/livrodesmarketizese ➡ Buy Maximum Marketing Immersion 5.0 now: https://www.startse.com/marketing-ao-... #podcast #marketing