How Affinity Targets & Beats Their Top Competitors with an Intelligence Program

Carolyn Klinger, Senior Director of Market Intelligence at Affinity, shares how she scaled her intelligence program to cover the entire customer lifecycle—from win-loss to customer experience and post-implementation. Discover how Affinity launched a "Swarm campaign" to aggressively counter a rising competitor, resulting in a measurable increase in win rates. Key Takeaways: --Swarm Campaigns: How to mobilize a cross-functional "swarm team" to support reps in real-time when they face a specific high-threat competitor. --Flex Interviews: Utilizing asynchronous "Flex" interviews to get richer feedback than surveys without the scheduling burden of live calls. --Lifecycle Intelligence: Expanding feedback loops beyond just sales wins/losses to include onboarding and renewal risks. --Slack Integration: Delivering insights directly to the field via Slack to keep competitive intel top-of-mind. Perfect for: Market Intelligence professionals and Sales Enablement leaders looking for tactical ways to combat specific competitors and scale feedback across the customer journey. Clozd is the leader in buyer feedback and win-loss analysis, enabling organizations to convert customer insights into measurable revenue impact—reducing churn, improving customer satisfaction, strengthening sales execution, and accelerating product adoption. Learn how to turn customer feedback into actionable insights today. 👉 Learn more about Clozd: https://clozd.com/