The Enterprise Data Cloud with Pure Storage

The Enterprise Data Cloud reimagines storage as a unified, software-driven environment—enabling organizations to manage data, not hardware. It brings together on-premises, cloud, and hybrid resources under a single intelligent control plane for consistent governance, automated protection, and seamless mobility. With built-in cyber resilience, SLA-driven performance, and real-time analytics, the Enterprise Data Cloud empowers enterprises to simplify operations, scale without disruption, and accelerate data-driven innovation. Pure Storage presents an updated vision for the Enterprise Data Cloud, focusing on the shift from traditional siloed storage architectures to a more horizontal, virtualized, and automated approach. Legacy systems were characterized by individual arrays provisioned for specific workloads, leading to inefficient resource utilization and manual data governance. The modern data experience, in contrast, emphasizes resource pooling, virtualization, and automation, all managed through a unified control plane. This allows for consistent management of file, block, and object storage across on-premises, cloud, and hybrid environments. The presentation highlighted key components of this vision, including Evergreen One (a consumption-based service), Purity (a unified data plane for block, file, and object storage), and Pure Fusion (intelligent automation of workflows). Evergreen One offers a scalable consumption model in which Pure Storage takes responsibility for meeting performance and capacity SLAs, including ransomware protection. Purity provides built-in data resilience, cybersecurity, and unified data services across various protocols and environments. Pure Fusion integrates with the Enterprise Data Cloud, delivering workload performance and scalability for enterprise and modern applications. Ultimately, Pure Storage aims to deliver a unified, self-service, and scalable consumption model that abstracts the underlying storage infrastructure, allowing customers to focus on their data and applications. The Enterprise Data Cloud is designed to pool resources, virtualize data, and provide a consistent environment with built-in cyber resilience, data governance, and global scalability. The speakers emphasized that this approach simplifies virtualization support, provides built-in provisioning and disaster recovery, and offers Kubernetes-aware storage through Portworx. Presented by David Stamen, Technical Strategy Director, NPI & Cloud, Pure Storage, and Brent Lim, Member Of Technical Staff, Pure Storage. Recorded live at Cloud Field Day in Emeryville on October 21, 2025. Watch the entire presentation at https://techfieldday.com/event/cfd24/ or visit http://www.purestorage.com/ for more information.