ANIMACIÓN INMERSIVA, EL CONTENIDO ESCRITO Y CÓMO EMPRENDER EN 2026 | E.44 | #UPDD

Does it make sense to maintain a website or blog in the age of TikTok and Instagram? In this episode, we're joined by Jesús Damné, a graphic designer by training, an expert in animation and audiovisual language, and a full-time entrepreneur. We talk about his time at the renowned Televisa, where in 2010 he was still delivering content on physical tapes, and how that experience inspired him to found Designare, a project that has now been in the industry for 17 years. We delve into current consumption trends: from the trap of paid advertising on social media to the true value of a website in the face of Artificial Intelligence and search engines. Jesús reveals the secret behind his platform's 40,000 monthly visits and shares his rigorous research method for immersive science projects (which led him to scout locations from the Canary Islands to a donkey sanctuary in the State of Mexico!). Stay tuned to hear why a designer's true superpower is knowing how to research, find their niche, and not romanticizing entrepreneurship. 📌 Topics covered in the talk: Jesús Damne's experience as animation director at Televisa. The clash of eras: from physical releases to the streaming era in 2010. Why SEO and Artificial Intelligence 100% justify keeping your website active. Google ranking strategies to organically reach over 40,000 monthly visits. The myth of social media: how to use Instagram to build loyalty and measure your true audience. Behind the scenes of immersive animation: planetarium screenings in the Canary Islands. The art of in-depth research and why designers need to get their hands dirty. Market hacks: why cactus illustrators should stop attending massive illustration exhibitions. 00:00 Welcome and the traffic chaos in Mexico City 02:35 Animation training and creative training at Televisa 03:40 The era of tapes in 2010 and the birth of Designare 04:50 Do people still read? The boom in design blogs vs. Networks 06:00 Artificial Intelligence and the SEO trick to justify your website 07:40 The secret of 40,000 monthly visits and Instagram statistics 09:10 Organic success stories: Kickstarter and San Misterio comics 11:50 Advertising dynamics on Meta: the Advantech algorithm and follower acquisition 13:10 Immersive animation in the Canary Islands and the research process 15:55 From strawberry camps to Burrolandia: getting to know your market 17:15 How to create sustainable projects and find your specific niche 19:10 New accessible tools and social networks by Jesús Damné 🔗 Episode resources and links: Designare Animation News Portal: http://designare.com Designare Studio Creative Production Studio: http://designare.studio 68 Voices Cultural Rescue Project (by Gaby) Badillo) Burrolandia Mexico Donkey Sanctuary Software platforms mentioned (Procreate / Meta Business Manager) Hosted by: Andrés Ochoa and Jorge Paz Produced by: Sub Consulting https://studio-sub.com/ ✅ Subscribe for more conversations about design, creativity, and visual communication. https://www.youtube.com/@UnPodcastDeD... #UnPodcastDeDiseño #DigitalAnimation #SEOforDesigners #CreativeEntrepreneurship #WebDesign