The Do's and Don'ts of Luxury Real Estate Marketing with David Collins

What’s the difference between an average luxury real estate marketing strategy and one that positions you as a dominant force in your market? In this episode, Institute President Diane Hartley is joined by REAL Marketing Founder David Collins to dig into what a truly effective luxury real estate marketing strategy looks like — and what to avoid. David brings more than two decades of real estate marketing experience to the discussion, and provides specific and actionable insights into how you can choose a target market and outplay the competition. ---------------------------------------------------------------------------------------------------------- Topics covered and questions you’ll uncover during this episode... Why it pays to take your time bringing a home to market versus rushing to get it listed and sold How to overcome the “have you sold anything in this neighborhood?” question — even if you haven’t The importance of giving prospects branded, data-driven market information The reason you should stick with your branding, even if you’re ready for a change Why postcards aren’t helping your marketing strategy and what to use instead And so much more! ---------------------------------------------------------------------------------------------------------- Resources mentioned within episode: Supreme Auctions https://supremeauctions.com REAL Marketing www.RealMarketing4U.com The Institute for Luxury Home Marketing www.luxuryhomemarketing.com Luxury Market Report https://bit.ly/3zHAKnY