富の象徴だった機能性登山服が衰退した理由

Where have those flashy mountaineering outfits, once symbols of wealth, disappeared to? The era of paying tens of thousands of yen for "expensive logos" is quietly coming to an end. This video provides a thorough explanation of the dramatic changes shaking the outdoor industry. This video unravels the dramatic shifts in the outdoor market, from the truth behind Snow Peak's 99.9% drop in consolidated net profit to the reasons why Workman is overwhelmingly popular with young people. The disappearance of brightly colored clothing and the shift towards practical, achromatic designs that can be worn in the city reflect a fundamental change in our consumption habits. [Viewing Points] ・Snow Peak's decline and Workman's rise: Why are "luxury brands" no longer chosen? ・The end of Gopcore and techwear: A shift from fashion for appearances to "practicality" ・Extreme weather and disaster preparedness: The latest trend where everyday clothes become "equipment for survival" Break free from the shadow of logos, and choose your own comfort and essential value, not the gaze of others. Let's think together about this sophisticated modern consumption style.