決して崩れることはないと思われた「ナイキ帝国」が崩壊しつつある理由

Have you been feeling excited wearing Nike shoes lately? The "Nike empire," once thought to be unshakeable, is now in turmoil. What exactly is happening to Nike, the overwhelming king? Watch this video now to find out the shocking reasons. As of 2026, the once undisputed king, Nike, is facing a historical crisis. A drastic direct-to-consumer (DTC) strategy has led to a break with retailers, a lack of new technology and excessive reliance on past legacies (Jordan, Dunk), and fierce competition from emerging forces like On and HOKA. Why has Nike faltered, and what is the key to its recovery? We delve deeply into these questions from a business perspective. [Key points of this video] • The ironic reality of customer attrition caused by the profit-driven "DTC (direct sales) strategy" • The limitations of the "color variation marketing" strategy reliant on Jordans, and the innovative technological capabilities of competitors • The fatal impact of the collapse of the sneaker resale bubble on brand image