【密着】大人気ハンバーグ店「さわやか」全国区にならない理由と変えない味 2店舗限定絶品メニューも【SATV特集】

Born in Shizuoka, the local chain "Sumiyaki Restaurant Sawayaka" has been loved by the people of the prefecture for many years. With its signature "Genkotsu Hamburg Steak" made from 100% beef with no fillers, it attracts approximately 5.8 million customers annually. Even the waiting times, often described as "theme park-like," have become a local attraction. Despite this, Sawayaka chooses not to expand outside the prefecture. The reason lies in its commitment to maintaining consistent quality through meticulous temperature control and daily taste tests. The "Sumiyaki Vegetables," limited to just two locations within the prefecture, once disappeared but was revived along with the founder's vision. The wish to "bring vitality" continues to be passed down even half a century later. Maintaining rather than expanding, prioritizing the front lines over efficiency. This documentary follows the stance that this local chain, originating in a rural area, has upheld. (Broadcast on January 7, 2026) Shizuoka Asahi Television News & Blog Site "LOOK" URL: https://look.satv.co.jp Shizuoka Asahi Television News Twitter URL:   / news_satv   #ShizuokaPrefectureNews #ShizuokaAsahiTelevision