TEDxSaltLakeCity - Rachael Herrscher - What?: Asking the Right Questions

Rachael Herrscher, CEO of TodaysMama.com, discusses the process of learning to ask the right questions in the right way. Rachael Herrscher is CEO and co-founder of TodaysMama, an online media and publishing company founded in 2004. In her role as CEO Rachael oversees general business operations, social media, new market development, partnerships, and marketing initiatives. As well, Rachael is the co-founder of EVO , a social media conference for women (http://evoconference.com). Rachael was a finalist for the 2007 Stevie Awards "Best Young Entrepreneur" award and was named one of Utah Business Magazine's 30 Women to Watch in 2009. She was also recently featured in the book "UpStarts!: How Gen Y Entrepreneurs are Rocking the World of Business" by Donna Fenn of Inc. Magazine. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)