EP 117 - Produzir mais com menos: as lições do fundador da GTS | Assis Strasser

In episode 117 of the Agro em Debate podcast, recorded in a special edition at Bahia Farm Show, we welcome Assis Strasser, CEO of GTS, for an in-depth conversation about his inspiring journey in Brazilian agribusiness, from his origins as a rural producer to building one of the most innovative companies in the agricultural machinery sector in Brazil. Subscribe to the channel, activate notifications, and share this episode with anyone involved in agribusiness. 00:00 Episode opening at Bahia Farm Show 00:01:00 Introduction of Assis Strasser and GTS 00:02:00 The creation of the world's largest grain harvesting platform 00:03:00 The use of aluminum in agricultural platforms 00:04:00 Why aluminum changed the concept of machines 00:05:00 The origin of Assis Strasser as a rural producer 00:06:00 The first modifications to machines on the farm 00:07:00 The idea of ​​reducing corn spacing 00:08:00 The first corn platform made of aluminum 00:09:00 When the innovation made on the farm became national news 00:10:00 The moment the idea of ​​creating an industry was born 00:11:00 The origin of the name GTS 00:12:00 The entry and exit of the first partners 00:13:00 The first factory Rented in Santa Catarina 00:14:00 The construction of the first own factory 00:15:00 The evolution to five industrial plants in Lages 00:16:00 The dream of building a factory in the United States 00:17:00 GTS's expansion into the international market 00:18:00 The plan to complete the product portfolio by 2028 and 2030 00:19:00 New technologies, autonomous tractors and autonomous harvesters 00:20:00 Efficiency as the basis of GTS management 00:21:00 The company's growth and market challenges 00:22:00 Machine production and peak demand in 2022 00:23:00 The current moment of the agricultural machinery sector 00:24:00 The importance of keeping the company healthy 00:25:00 Credibility, word and commitment in agriculture 00:26:00 Assis's vision on courage and work in Brazil 00:27:00 Why Assis decided to stay and invest in Brazil 00:28:00 The importance of looking at the country with a coach's perspective 00:29:00 Character and honesty as the basis of corporate culture 00:30:00 Why character cannot be bought or sold 00:31:00 Building great teams 00:32:00 A company's greatest asset: its people 00:33:00 The GTS university and employee education 00:34:00 Home economics as the first subject for employees 00:35:00 Training, culture, and human development 00:36:00 The work culture within GTS 00:37:00 Assis's practical training as a leader and entrepreneur 00:38:00 The model farm that Assis wants to present to the world 00:39:00 The Brazilian's ability to do a lot with little Capital 00:40:00 Traveling the world and lessons learned for the company 00:41:00 Millions of kilometers traveled to demonstrate products 00:42:00 Why GTS grew with a presence in the field 00:43:00 Faith, humility, and purpose in Assis's life 00:44:00 The desire to create a foundation to help people 00:45:00 Criticism of the lack of planning in Brazil 00:46:00 Plano Safra, infrastructure, and the need for a long-term vision 00:47:00 The challenge of entrepreneurship and building industry in Brazil 00:48:00 Bureaucracy, licenses, and difficulties for the Brazilian entrepreneur 00:49:00 Why GTS wants to build a plant in the United States 00:50:00 The challenge of competing in the most difficult markets 00:51:00 GTS as a bridge to export Brazilian technology 00:52:00 How to believe in Own capacity changed the company's trajectory 00:53:00 The difficult beginning selling machines throughout Brazil 00:54:00 Market resistance to aluminum platforms 00:55:00 Exports and GTS's operations in various countries 00:56:00 Moments of difficulty and the desire to give up 00:57:00 The importance of following good examples and great leaders 00:58:00 A message of courage for small entrepreneurs 00:59:00 How to break, start over and keep moving forward 01:00:00 Humility, work and learning in all phases of life 01:01:00 The dream of helping families with decent housing 01:02:00 Organization, meticulousness and discipline as the basis of success 01:03:00 The father's phrase: 90% will and 10% capital 01:04:00 Why Assis believes in Brazil and in the rural producer 01:05:00 Those who don't know how to do it, don't Knows how to manage 01:06:00 Assis's practical experience within the rural operation 01:07:00 The importance of understanding the producer's pain in the field 01:08:00 GTS's award for management and efficiency 01:09:00 The company's growth and the importance of fast teams 01:10:00 Aeronautical aluminum technology in platforms 01:11:00 Innovation created with little money inside the factory Follow us on Instagram: @joaodomingosadvogados   / joaodomingosadvogados   Website: https://www.joaodomingosadv.com/ Contact: (62) 3215-9414 | (62) 99675-6806