Por que abrir (ou não) uma cafeteria ? - Onde tem Conversa #002

Have you ever thought, even for a second, about quitting everything and opening a coffee shop? Our guest is Flávia Pogliani. In 2014 she opened The Little Coffee Shop in Pinheiros: less than 2m², tiny operation, impeccable standard. Today she transforms this experience into education for those who want to open or already own a coffee shop. The conversation was down-to-earth: menu, location, partnership, team, franchise, working capital, and the mistakes no one tells you about before signing the lease. What you'll hear: 00:00 — Advice for those who have the contract in hand 01:30 — What makes Flávia's eyes light up when she enters a coffee shop 04:10 — What Deliro Coff Shop, with less than 2m², taught about management 07:20 — Menu: the nerve center of the business (and the most common mistake) 10:50 — The difference between a coffee shop and a food and beverage business 14:00 — Felipe recounts the mistake of using buffalo mozzarella in his own coffee shop 18:00 — Does the menu need to be made before choosing the location — or after? 22:00 — The workshop "Why open or not open a coffee shop" — how it came about 27:00 — The profiles of those who want to open one: the dreamer, the barista, and the executive 30:00 — Partner yes or no? What nobody talks about before calling a friend 35:00 — How much do you need to earn? The most important and most ignored question 38:00 — Is there a magic number to open a coffee shop? 43:00 — Site analysis: the basis of everything before signing any contract 52:00 — Healthy profitability today is 10% — before the pandemic it was 30% 53:00 — Return time: a maximum of 2 years. After that, rethink. 57:00 — The invisible costs that drain your cash without you realizing it 1:00:00 — Be as dispensable as possible in your own operation 1:02:00 — Team: operational experience is worth more than a barista course 1:13:00 — After taste: classic mistake, biggest lie in the sector and franchising yes or no? 1:17:00 — A benchmark coffee shop in management: King of the Fork 1:19:00 — A trend that needs to disappear: coffee shops without personality Follow and keep up with Flávia's work: @thelittlecoffeeshop - courses, projects and mentoring; @pog.financaspessoais - individual or family financial planning to help you achieve your goals. 🎙 Onde tem Conversa is the podcast of Onde tem Café, long conversations with people from the world of specialty coffee in Brazil. 📲 Follow me on Instagram: @ondetemcafe Minimal Club T-shirt kit with up to 22% discount: https://minimalclub.com.br/products/k... Coupon: ONDETEMCAFE