Nutella, Ferrero e Kinder: marketing italiano! | Desmarketize-se com João Branco – Ep. #42
In this episode of Desmarketize-se, João Branco talks with Renato Zanoni, head of commercial operations at Ferrero in Brazil, the Italian company that makes delicious treats like Nutella, Kinder Ovo, Ferrero Rocher, and Tic Tac. Renato shares his thoughts on marketing, innovation, and building consumer habits. 🍞Why are they so insistent on the idea of Nutella in bread? 🍫How many changes have been made to Ferrero Rocher? (surprising!) 🕵️♀️How do you find out who your biggest competitors are? 🥚Why are there so many versions of Kinder Ovo? (I doubt you knew!) ☀️How to deal with products that melt at 26 degrees Celsius in a tropical country? (quite a dilemma) 🙏Why aren't there Nutella Biscuits in Brazil yet? Discover these answers and learn how an Italian family business thinks and operates in this incredible episode. Want to learn even more from João Branco? Follow him on Instagram: / falajoaobranco Buy the book "Desmarketize-se": http://bit.ly/livrodesmarketizese Participate in Desmarketing Day: http://www.desmarketizese.com.br
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