The TREX Factor: The Chuan captures the spirit of China

Welcome to The TREX Factor, a video series from Moodie Davitt STUDIO that profiles some outstanding products you can only find in duty-free shops – so-called Travel Retail Exclusives or TREX, for short. In our third episode, TREX Master Martin Moodie – the world’s leading duty-free and travel retail commentator and Founder & Chairman of the sector’s premier publication, The Moodie Davitt Report – introduces you to 叠川 The Chuan Pure Malt Whisky. The Chuan celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige malt whisky made in China. Martin is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport, one of the world’s great duty-free stores. The film is shot in Duty Zero by cdf’s acclaimed VIP Lounge. ABOUT 叠川 THE CHUAN By its name and nature, 叠川 The Chuan embodies the rich and layered terroir of Emei Mountain, a UNESCO World Heritage site, and the quality of local craftsmanship. The area’s year-round precipitation, coupled with summer heat, creates an exceptional environment for whisky-making that increases the intensity of flavours with more evaporation (the so-called Angel’s Share). Chinese ingredients have been fused into high-standard whisky making, notably the use of both European and Chinese barley and the mastery of three types of oak from three continents that defines The Chuan’s complexity. Bourbon casks from America deliver an elegant vanilla and fruity aroma, complemented by pronounced sweet notes from Spanish sherry casks, creating a rich, full-bodied and very approachable whisky. The proprietary 单岭 Chinese single oak casks imbue The Chuan whisky with a long finish of sandalwood and mandarin peel on the palate. The timber is logged from northeast China’s famed and protected Changbai Mountain range in extremely few quantities and crafted into casks. It’s a story of terroir, heritage, craftmanship and passion. All captured in a bottle. And only available in travel retail. Pre-Order link - https://hkairportshop.com/eshop_en/th... Chapters: 00:00 - Introduction 00:46 - All about Duty Zero by cdc 01:17 - What makes The Chuan Special? 01:54 - Consumer Reactions 03:12 - Aroma 03:50 - Palate 05:24 - Verdict 06:15 - Food Pairings