The TREX Factor: Discovering a classy duo from The Macallan
Welcome to The TREX Factor, a video series from Moodie Davitt STUDIO that profiles some amazing products you can only find in duty-free shops – so-called Travel Retail Exclusives or TREX, for short. In our second episode, Martin Moodie, the world’s leading duty-free commentator and Founder of world-renowned The Moodie Davitt Report, introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. We feature The Macallan 18 Years Old from a TREX range called The Colour Collection, and it’s all about the colour of the liquid and how it is affected by both age and cask treatment. And then for something completely different, we profile (and taste) The Macallan Harmony Collection Inspired By Organic Cherrywood Lapsang Tea, an intriguing single malt that is as much about the packaging as about the very fine liquid inside. And what a story lies behind it. So come with us, on a journey to The TREX Factor, to discover two outstanding single malt Scotch whiskies available only in duty-free and travel retail stores. TO BRING YOUR TREX ALIVE TO A UNIQUE B2B AND B2C AUDIENCE PLEASE CONTACT OUR RESIDENT TREX MASTER MARTIN MOODIE AT [email protected] Chapters: 00:00 - Introduction 00:27 - The two whiskies 01:07 - The 18 Years Old 02:24 - Aroma - The 18 Years Old 03:00 - Palate - The 18 Years Old 03:35 - The Harmony Collection 04:52 - Aroma - The Harmony Collection 05:09 - Palate - The Harmony Collection 05:59 - Verdict

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