How to Optimise Google Ads Search Campaigns [Updated for 2026]

👉 Get Help with your Google Ads from Aaron & the DDA Team: https://www.definedigitalacademy.com/... 👉 Get Free Access to my "Keywords & SWOT Analysis Tool for Google Ads" here: https://www.definedigitalacademy.com/... 🤑 Plus remember if you want full access plus get real support from me & my team remember to use the coupon "YOUTUBE" to get a 20% lifetime discount for Google Ads Mastery Get Started here: https://www.definedigitalacademy.com/... 👉 Get my Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/... Get More help from Aaron with your Google Ads Campaigns: 👉 Apply for DDA: On Demand now and let's Grow your business with Google Ads together: https://www.definedigitalacademy.com/... 👉 Has your Brand outgrown your current Google Ads setup & you are ready to scale past $100k in ad spend per month? Apply for DDA: Advisory https://www.definedigitalacademy.com/... ********** Want better results from your Google Ads search campaigns? In this video I walk you through the exact optimisation process we use to drastically improve performance for our community members and for clients and businesses like yours. It all comes down to my STAB framework, the four core levers that every optimisation action falls under: S is Spending and Segmentation. Find your winners, spend more there, and cut the wasted spend. T is Targeting. Your keywords, search terms, locations, audiences and devices. A is Ads and Landing Pages. Lift your click through ratio and send traffic to a high converting page. B is Bidding. The smart bidding strategies that scale your results. Timestamps: 00:00 Introduction to Optimising Google Ads Search 00:54 My STAB Framework for Optimising Google Ads 04:22 S: Spending and Segmentation 08:40 T: Targeting and search terms 11:06 A: Ads and Landing Pages 15:05 B: Bidding strategies 17:09 Wrap up and extra training