How to Optimise Demand Gen Campaigns

👉 Get Help with your Google Ads from Aaron & the DDA Team: https://www.definedigitalacademy.com/... 👉 Get Free Access to my "Keywords & SWOT Analysis Tool for Google Ads" here: https://www.definedigitalacademy.com/... 🤑 Plus remember if you want full access plus get real support from me & my team remember to use the coupon "YOUTUBE" to get a 20% lifetime discount for Google Ads Mastery Get Started here: https://www.definedigitalacademy.com/... 👉 Get my Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/... Get More help from Aaron with your Google Ads Campaigns: 👉 Apply for DDA: On Demand now and let's Grow your business with Google Ads together: https://www.definedigitalacademy.com/... 👉 Has your Brand outgrown your current Google Ads setup & you are ready to scale past $100k in ad spend per month? Apply for DDA: Advisory https://www.definedigitalacademy.com/... ************* Running a demand gen campaign but not happy with the results? In this video I walk you through the exact optimisation framework we use inside Define Digital Academy to get better results for our members. Demand gen is a different to search, shopping and Performance Max. It is not built on keywords. It lives and dies on three things: your placements, your audiences and your creatives. Chapters & Timestamps: 00:00 Intro: Why Demand Gen is different 02:05 Evaluating the true success for Demand Gen 05:31 The 3 Big Optimisation Actions for Demand Gen 06:40 Placements: where your ads show 09:44 Audiences and demographics 11:45 Creatives: the make or break 17:10 Conclusion