Simon Alexander Ong: The Personal Brand Playbook That Got Him 4 Million Views

Simon Alexander Ong was let go from Lehman Brothers the day it collapsed in 2008. He had no plan. No backup. Just a decision to finally figure out what he really wanted in life. That decision led to a Penguin book deal, a YouTube video with 4.1 million views, and a global personal brand built entirely from scratch. And in this episode, he gives away EVERYTHING. The 90-rejections-in-90-days challenge that made failure feel like a game, the second Instagram and YouTube account hack that trains the algorithm to hand you viral content on a silver platter, the hotel lobby move he pulled at the One Billion Followers Summit in Dubai that put him in the same room as Mr. Beast, Will Smith, and Simon Squibb... on purpose ‼️ Oh, and if you've ever said ""I don't have time to post""... Simon has something to say about that. Pull up your screen time first. This one is packed. You're going to want to take notes. 📘 Career Cheat Codes - IT’S OUT!!! My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities. Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/ 01:24 From Lehman Brothers to building a global personal brand 04:14 Why you have to grieve your old self before stepping into the new one 08:19 Not all risk takers win, but all winners take risks 12:25 Seeking failure, the Sarah Blakely story that changed everything 17:38 "I don't have time" is code for "this isn't a priority" 18:09 The 90 rejections in 90 days challenge 21:33 How to reverse engineer the mechanics behind viral content 23:48 The text post format that's outperforming every reel on his page 27:07 The second account algorithm hack nobody is talking about 33:20 The life you want is built in the margins of the life you have 35:29 How to manufacture your own luck About Simon Simon Alexander Ong is a performance coach, keynote speaker, and the author of Energize, published by Penguin. Malaysian-Chinese by background, Simon left a career in financial services after the 2008 crash and built a personal brand from the ground up, coaching high performers in leadership and entrepreneurship, speaking on stages around the world, and growing a YouTube channel with over 4 million views on a single video. His mission is to help people live a better story. Connect with Simon 👍 Instagram: @simonalexandero 💼 LinkedIn: Simon Alexander Ong 🎙️ YouTube: @simonalexandero Stay connected with me 📧 Contact: [email protected] 👍 Instagram: @builtinpublicpod 👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson 🎶 TikTok: @courtney..johnson