Shell’s Global Retail Strategy – interview with Istvan Kapitany

We are experiencing an energy transition, a digital transformation and a customer revolution, all simultaneously. Shell’s strategic response is carefully considered and widely admired. Istvan Kapitany, Global Executive Vice President for Retail, explains how an international perspective and a belief in people helps and how different elements combine to keep the brand relevant; from global partnerships, to employee diversity, investment in a relevant mosaic of energy choices and new initiatives like nature based solutions for carbon offsetting.