168. Mid-Year Reset Part 1: The Simple Marketing Review Every Woman Entrepreneur Needs

Do you find yourself looking up halfway through the year and wondering, "Am I actually making progress, or am I just staying busy?" I see so many women entrepreneurs working incredibly hard. Then they look at their revenue and decide nothing is working. Here's what I want you to know: Your business is always giving you valuable information, and you need a simple way to evaluate what's working, what isn't, and what needs your attention next. In this episode of Doing Business Like a Woman, I'm sharing the same evaluation process I teach inside my 90-Day Marketing Accelerator. It's a simple framework that helps you stop guessing and start making confident decisions about your marketing. You'll learn: • the three questions I use to evaluate every area of my business • the three marketing activities every business needs • why consistency matters more than perfection • how measuring the right things gives you confidence long before revenue tells the story If you're ready to simplify your marketing and create more consistent clients and revenue, this episode is for you. Timestamps 00:00 - Welcome and why a mid-year reset matters 01:15 - Why entrepreneurs often feel like nothing is working 04:10 - Thinking like the CEO of your business 05:45 - The three-question evaluation process 07:30 - Trusting your intuition while looking at the data 08:35 - The simple three-step marketing plan 10:10 - How to evaluate each part of your marketing plan 13:00 - Why tracking removes guesswork and builds confidence 14:15 - Measuring consistency alongside results 15:45 - If you're not measuring, you're not improving 16:20 - What to track in each stage of your marketing 17:30 - How to reverse engineer your business goals 18:45 - Why your activity level predicts your results 19:15 - Activity versus effectiveness 20:00 - Consistency before improvement 20:45 - Marketing is an ongoing process of evaluation and refinement 22:00 - Why keeping your marketing simple creates better results 23:10 - Your mid-year action plan 24:15 - Invitation to the 90-Day Marketing Accelerator 25:15 - Closing thoughts and next steps Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.... 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusine... 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn:   / melissamkellogg   📸 Instagram:   / melissa_m_kellogg   📘 Facebook:   / businessacademy4women    (  / businessacademy4women  ) 📚 Substack: https://substack.com/@melissakelloggl... Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE (https://www.melissamkellogg.com/grow-...) . Subscribe to the podcast + download each episode on Apple (https://podcasts.apple.com/us/podcast...) , Spotify (https://open.spotify.com/show/3NiRUkD...) , or Google Podcasts (https://podcasts.google.com/feed/aHR0...) .